Author | Berkman, Harold W |
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Title | Advertising : concepts and strategies / Harold W. Berkman, Christopher Gilson |
Imprint | New York : Random House, 1987 |
Edition | 2nd ed |
Descript | xxiv, 614 p. : ill |
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.111 B513A 1987 | CHECK SHELVES |