AuthorBerkman, Harold W
TitleAdvertising : concepts and strategies / Harold W. Berkman, Christopher Gilson
Imprint New York : Random House, 1987
Edition 2nd ed
Descript xxiv, 614 p. : ill

SUBJECT

  1. Advertising
  2. Marketing
  3. Commercial art

LOCATIONCALL#STATUS
Communication Arts Library659.111 B513A 1987 CHECK SHELVES