| Author | Berkman, Harold W |
|---|---|
| Title | Advertising : concepts and strategies / Harold W. Berkman, Christopher Gilson |
| Imprint | New York : Random House, 1987 |
| Edition | 2nd ed |
| Descript | xxiv, 614 p. : ill |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.111 B513A 1987 | CHECK SHELVES |