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TitleThe complete direct mail list handbook : everything you need to know about lists and how to use them for greater profit
Author Ed Burnett
Imprint Englewood Cliffs, New Jersey : Prentice Hall, 1988
Edition 1st ed
Descript xxiv, 744 p. 25 cm

Mailing lists -- Handbooks manuals etc Direct marketing -- Handbooks manuals etc

Communication Arts Library658.84 B964C 1988CHECK SHELVES

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