AuthorSchiffman, Leon G
TitleConsumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
Imprint Englewood Cliffs, N.J. : Prentice-Hall, 1983
Edition 2nd ed
Descript 615 p. : ill

SUBJECT

  1. Consumer behavior
  2. Marketing research

LOCATIONCALL#STATUS
Chula Business School Library658.8342 S333C CHECK SHELVES