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TitleHow to make your advertising twice as effective at half the cost
Author Herschell Gordon Lewis
Imprint Englewood Cliffs, New Jersey : Prentice-Hall, 1986
Edition 1st ed
Descript 273 p. : ill; 23 cm


The premise -- The tempo of the times -- Credibility: the key to persuasion -- How to deal with suppliers -- How to make selling by mail pay -- Caution: TV advertising can be hazardous to your wealth -- Radio: sometimes your best buy -- Newspaper advertising -- How to make the yellow pages pay off -- Using magazines -- Trade publications -- How to write advertising copy that sells -- A look toward the future -- Problem-solving -- Examples of good and bad advertising

Advertising Advertising -- Costs

Communication Arts Library659.1 L673H 1986CHECK SHELVES

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