The premise -- The tempo of the times -- Credibility: the key to persuasion -- How to deal with suppliers -- How to make selling by mail pay -- Caution: TV advertising can be hazardous to your wealth -- Radio: sometimes your best buy -- Newspaper advertising -- How to make the yellow pages pay off -- Using magazines -- Trade publications -- How to write advertising copy that sells -- A look toward the future -- Problem-solving -- Examples of good and bad advertising

1. Advertising
2. Advertising -- Costs