Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleHow to make your advertising twice as effective at half the cost
Author Herschell Gordon Lewis
Imprint Englewood Cliffs, New Jersey : Prentice-Hall, 1986
Edition 1st ed
Descript 273 p. : ill; 23 cm

CONTENT

The premise -- The tempo of the times -- Credibility: the key to persuasion -- How to deal with suppliers -- How to make selling by mail pay -- Caution: TV advertising can be hazardous to your wealth -- Radio: sometimes your best buy -- Newspaper advertising -- How to make the yellow pages pay off -- Using magazines -- Trade publications -- How to write advertising copy that sells -- A look toward the future -- Problem-solving -- Examples of good and bad advertising


Advertising Advertising -- Costs

LOCATIONCALL#STATUS
Communication Arts Library659.1 L673H 1986CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram