| Title | The ad game : a complete guide to careers in advertising, marketing and related areas |
|---|---|
| Author | Judith A. Katz |
| Imprint | New York : Harper & Row, 1984 |
| Edition | 1st ed |
| Descript | 272 p.: ill; 22 cm |
How advertising became an industry -- The industry today -- Types of advertising agencies -- How advertising agencies are organized -- Where is the advertising industry -- Client marketing job descriptions -- Agency administration and account service job descriptions -- Profile of a management supervisor -- Agency creative and production job descriptions -- Supporting service job descriptions -- Profile of a TV commercial director
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.1 K19A 1984 | CHECK SHELVES |
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