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TitleThe ad game : a complete guide to careers in advertising, marketing and related areas
Author Judith A. Katz
Imprint New York : Harper & Row, 1984
Edition 1st ed
Descript 272 p.: ill; 22 cm

CONTENT

How advertising became an industry -- The industry today -- Types of advertising agencies -- How advertising agencies are organized -- Where is the advertising industry -- Client marketing job descriptions -- Agency administration and account service job descriptions -- Profile of a management supervisor -- Agency creative and production job descriptions -- Supporting service job descriptions -- Profile of a TV commercial director


Advertising -- Vocational guidance Marketing -- Vocational guidance

LOCATIONCALL#STATUS
Communication Arts Library659.1 K19A 1984CHECK SHELVES

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