The ad game : a complete guide to careers in advertising, marketing and related areas / Judith A. Katz
Imprint
New York : Harper & Row, 1984
Edition
1st ed
Descript
272 p.: ill; 22 cm
CONTENT
How advertising became an industry -- The industry today -- Types of advertising agencies -- How advertising agencies are organized -- Where is the advertising industry -- Client marketing job descriptions -- Agency administration and account service job descriptions -- Profile of a management supervisor -- Agency creative and production job descriptions -- Supporting service job descriptions -- Profile of a TV commercial director