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TitleEffective advertising : the daily telegraph guide for the small business
Author H.C. Carter
Imprint London : Kogan Page, 1986
Edition 1st ed
Descript 223 p. ; 21 cm

CONTENT

What advertising can do for the small business -- The role of advertising in a marketing strategy -- Budgets and campaign planning -- Campaign themes and slogans -- Selecting the right publications -- Space buying -- Finding original ideas -- Writing effective copy -- Producing eye-catching advertisements -- Testing copy and media -- Writing leaflets, booklets and catalogues -- Literature design and artwork -- Print buying -- House-to-house circulars -- Direct mail advertising -- Exhibitions -- Display material -- Outdoor and transport advertising -- Radio and television advertising -- Cinema advertising -- Mail order advertising -- Advertising a shop or store -- Industrial and trade advertising -- Financial advertising -- The functions and value of an advertising agent -- Finding the right agency -- Recruitment media -- Recruitment advertisements


Advertising

LOCATIONCALL#STATUS
Communication Arts Library659.1 C323E 1986CHECK SHELVES
Sasin Library659.1 C323E 1986CHECK SHELVES
Chula Business School Library659.1 C323ECHECK SHELVES

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