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หน้าแรก Library Catalog (OPAC)

AuthorDebruicker, F. Stewart
TitleCases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward
Imprint Englewood Cliffs, New Jersey : Prentice-Hall, 1986
Edition 2nd ed
Descript xii, 345 p. : ill. ; 24 cm

SUBJECT

  1. Consumers -- Case studies
  2. Marketing research -- Case studies
  3. Motivation research (Marketing) -- Case studies

LOCATIONCALL#STATUS
Communication Arts Library658.834 D288C 1986 CHECK SHELVES
Chula Business School Library658.8 D288C 1986 CHECK SHELVES

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