Author | Wilmshurst, John |
---|
Title | The fundamentals of advertising / John Wilmshurst |
---|
Imprint |
London : Heinemann, 1986 |
---|
Edition |
1st ed |
---|
Descript |
267 p.; 24 cm |
---|
|
CONTENT
Part1 What advertising is about--this advertising business--what advertising does--how advertising happens--picturing the market--Part2 How the advertising business functions--Planning advertising campaigns--how advertising comes into being --where advertising appears--advertising and its stable mates --how advertising is controlled--Part3 How advertising words in detail--how advertising is created--the printed media--the broadcast media--other media and media terms--media buying,planning and scheduling--the production of advertising material--measuring advertising effectiveness I theories of how advertising works--measuring advertising effectiveness II a review of research methods--Part4 Advertising internationally--media and other services around the world--advertising messages around the world--managing advertising internationslly
SUBJECT
-
Advertising
LOCATION | CALL# | STATUS |
---|
Communication Arts Library | 659.1 W743F 1986 |
CHECK SHELVES
|
Central Library @ Chamchuri 10 | HF5804 W5 1986 |
CHECK SHELVES
|