AuthorPoltrack, David
TitleTelevision marketing : network, local and cable / David Poltrack
Imprint New York : McGraw-Hill, 1983
Edition 1st ed
Descript 395 p.; 24 cm

SUBJECT

  1. Television advertising
  2. Cable television advertising

LOCATIONCALL#STATUS
Communication Arts Library659.143 P779T 1983 CHECK SHELVES