Author | Black, Sam |
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Title | Practical public relations : common-sense guidelines for business and professional peopl / Sam Black, Melvin L. Sharpe |
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Imprint |
Englewood Cliffs, New Jersey : Prentice-Hall, 1983 |
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Edition |
1st ed |
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Descript |
214 p.; 24 cm |
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CONTENT
Public relations today -- The practice of public relations -- Press relations -- The printed word -- Photography as an aid to public relations -- Exhibitions and trade shows -- The film in public relations -- Radio and television -- The use of the spoken word -- Advertising and public relations -- The place of research in public relations -- Conferences and hospitality -- Finance and industry, trade and professional associations -- Federal, state, or central government -- Local government -- Public relations in the community, voluntary bodies, international organizations -- Public relations in support of exports -- Case histories -- Entering public relations -- Public relations worldwide -- How it all began: some historical notes
SUBJECT
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Public Relations
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2 B628P 1983 |
CHECK SHELVES
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Communication Arts Library | 659.2 B628P 1983 |
CHECK SHELVES
|