Public relations today -- The practice of public relations -- Press relations -- The printed word -- Photography as an aid to public relations -- Exhibitions and trade shows -- The film in public relations -- Radio and television -- The use of the spoken word -- Advertising and public relations -- The place of research in public relations -- Conferences and hospitality -- Finance and industry, trade and professional associations -- Federal, state, or central government -- Local government -- Public relations in the community, voluntary bodies, international organizations -- Public relations in support of exports -- Case histories -- Entering public relations -- Public relations worldwide -- How it all began: some historical notes

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