AuthorNeidell, Lester A
TitleStrategic marketing management : an integrated approach / Lester A. Neidell
Imprint Tulsa, Oklahoma : Pennwell Books, 1983
Edition 1st ed
Descript xiii, 546 p. : ill

SUBJECT

  1. Marketing management

LOCATIONCALL#STATUS
Communication Arts Library658.802 N397S 1983 CHECK SHELVES
Chula Business School Library658.802 N397S 1983 CHECK SHELVES