| Author | Neidell, Lester A |
|---|---|
| Title | Strategic marketing management : an integrated approach / Lester A. Neidell |
| Imprint | Tulsa, Oklahoma : Pennwell Books, 1983 |
| Edition | 1st ed |
| Descript | xiii, 546 p. : ill |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 658.802 N397S 1983 | CHECK SHELVES |
| Chula Business School Library | 658.802 N397S 1983 | CHECK SHELVES |