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TitlePromotion : advertising, publicity, personal selling, sales promotion
Author Richard E. Stanley
Imprint Englewood Cliffs, New Jersey : Prentice-Hall, 1982
Edition 2nd ed
Descript 389 p. : ill.; 24 cm

Sales Promotion Advertising Public Relations Selling

LOCATIONCALL#STATUS
Communication Arts Library658.82 S788P 1982CHECK SHELVES

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