AuthorStanley, Richard E
TitlePromotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley
Imprint Englewood Cliffs, New Jersey : Prentice-Hall, 1982
Edition 2nd ed
Descript 389 p. : ill.; 24 cm

SUBJECT

  1. Sales Promotion
  2. Advertising
  3. Public Relations
  4. Selling

LOCATIONCALL#STATUS
Communication Arts Library658.82 S788P 1982 CHECK SHELVES