AuthorNeelankavil, James P
TitleAdvertising self-regulation : a global perspective / James P. Neelankavil, Albert B. Stridsberg
Imprint New York : Hastings House, 1980
Edition 1st ed
Descript 211 p.; 24 cm

CONTENT

Self-regulation as a concept -- Organizing for self-regulation -- Comparative analysis -- Country profiles: Argentina -- Japan -- Korea -- Singapore -- Thailand


SUBJECT

  1. Advertising
  2. Businees ethics

LOCATIONCALL#STATUS
Communication Arts Library659.1 N378A 1980 CHECK SHELVES
Communication Arts Library659.1 N378A 1980 CHECK SHELVES