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TitleSuccessful retailing through advertising
Author Eric Lowe
Imprint London : MaGraw-Hill, 1983
Edition 1st ed
Descript 184 p.: ill; 23 cm


Why advertise -- Plannning your advertising -- Words sell-headlines -- Creating the desire to buy -- Graphics serve the message -- Who is making this wonderful offer -- A question of image -- Make every single day exciting -- Getting manufacturers' help -- The good, the bad and the unorganized -- Radio theatre of the mind -- Merchandise is the magnet -- Inside information -- How far can you go -- What happens when I grow bigger

Advertising Retail trade

Communication Arts Library659.1 L913S 1983CHECK SHELVES

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