Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleSuccessful retailing through advertising
Author Eric Lowe
Imprint London : MaGraw-Hill, 1983
Edition 1st ed
Descript 184 p.: ill; 23 cm

CONTENT

Why advertise -- Plannning your advertising -- Words sell-headlines -- Creating the desire to buy -- Graphics serve the message -- Who is making this wonderful offer -- A question of image -- Make every single day exciting -- Getting manufacturers' help -- The good, the bad and the unorganized -- Radio theatre of the mind -- Merchandise is the magnet -- Inside information -- How far can you go -- What happens when I grow bigger


Advertising Retail trade

LOCATIONCALL#STATUS
Communication Arts Library659.1 L913S 1983CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram