Why advertise -- Plannning your advertising -- Words sell-headlines -- Creating the desire to buy -- Graphics serve the message -- Who is making this wonderful offer -- A question of image -- Make every single day exciting -- Getting manufacturers' help -- The good, the bad and the unorganized -- Radio theatre of the mind -- Merchandise is the magnet -- Inside information -- How far can you go -- What happens when I grow bigger

1. Advertising
2. Retail trade