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TitlePersuasion : new directions in theory and research
Author edited by Michael E. Roloff, Gerald R. Miller
Imprint Beverly Hills : Sage, 1982
Edition 3rd ed
Descript 311 p. ; 22 cm


On being persuaded: some basic distinctions -- Self-awareness and the persuasion process -- And thinking makes it so: cognitive responses to persuasion -- The judgment of communicant acceptability -- Persuasive message strategies -- Altered physiological states: the central nervous system and persuasive communications -- Power and the family -- Communication in bargaining and negotiation -- Persuasion during the trial process -- Persuasive effects in marketing: consumer information processing research -- Political campaigns: mass communication and persuasion


Communication Arts Library301.152 P467 1982CHECK SHELVES

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