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TitleReader in public opinion and mass communication
Author edited by Morris Janowitz, Paul M. Hirsch
Imprint New York : The Free Press, 1981
Edition 3rd ed
Descript 440 p. ; 24 cm

CONTENT

Theories of public opinion: The nature of public opinion -- Public opinion -- Nations and classes: the symbols of identification -- Stereotypes -- The functional approach to the study of attitudes -- Formation of public opinion: Processes of opinion change -- Newspapers and public associations in the United States -- Mass communication and political socialization -- Popular support for the wars in Korea and Vietnam -- Television and American politics: 1956-1976 -- Public opinion and the political process: The press, television and democracy -- The agenda-setting function of mass media -- Mass belief systems revisited: political change and attitude structure -- The changing structure of mass belief systems -- Reply to bishop et al -- Mass media: organization structure and control: The political basis for local newspapers and broadcast licenses -- Making news by doing work: routinizing the unexpected -- Media imperialism -- Public policy toward television: mass media and education in American society -- Communication content: Content analysis: an introduction -- Puritanism revisited: an analysis of theh contemporary screen-Image western -- Living with television:the violence profile -- Assessing the violence profile studies of gerbner and gross -- Theories of mass media impact: The influence and effects of mass media -- Mass media flow and differential growth in knowledge -- Public opinion and democratic politics -- Mass media: institutional trends and their consequences -- Mass media effects: The mass media and voting -- Impact of allied propaganda on wehrmacht solidarity in world war II -- Mass communication and information diffusion -- How children make sense of television -- Advertising and opinion change over time: Television news and political advertising: the impact of exposure on voter beliefs -- The impact of television advertising: learning without involvement -- Repetitive advertising and the consumer -- Social change in a metropolitan community


Public Oopinion andM masCocNs communication

LOCATIONCALL#STATUS
Communication Arts Library301.154 R282 1981CHECK SHELVES
Communication Arts Library301.154 R282 1981CHECK SHELVES

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