| Title | Practical advertising and publicity : effective pronotion of products and services to industry and commerce |
|---|---|
| Author | Norman A. Hart |
| Imprint | London : McGraw-Hill, 1988 |
| Edition | 4th ed |
| Descript | xiv, 245 p.; 24 cm |
Strategies -- Planning and budgeting -- Press advertising -- Direct mail -- Exhibitions -- Literature -- Photography -- Films -- Editorial publicity -- Television advertising -- Media research -- Campaign evaluation -- Public relations -- Marketing services -- Publishers -- Advertising agencies
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.1 H326P 1988 | CHECK SHELVES |
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