AuthorHart, Norman A.,, 1930-
TitlePractical advertising and publicity : effective pronotion of products and services to industry and commerce / Norman A. Hart
Imprint London : McGraw-Hill, 1988
Edition 4th ed
Descript xiv, 245 p.; 24 cm

CONTENT

Strategies -- Planning and budgeting -- Press advertising -- Direct mail -- Exhibitions -- Literature -- Photography -- Films -- Editorial publicity -- Television advertising -- Media research -- Campaign evaluation -- Public relations -- Marketing services -- Publishers -- Advertising agencies


SUBJECT

  1. Advertising
  2. Publicity
  3. Sales promotion

LOCATIONCALL#STATUS
Communication Arts Library659.1 H326P 1988 CHECK SHELVES