Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitlePractical advertising and publicity : effective pronotion of products and services to industry and commerce
Author Norman A. Hart
Imprint London : McGraw-Hill, 1988
Edition 4th ed
Descript xiv, 245 p.; 24 cm

CONTENT

Strategies -- Planning and budgeting -- Press advertising -- Direct mail -- Exhibitions -- Literature -- Photography -- Films -- Editorial publicity -- Television advertising -- Media research -- Campaign evaluation -- Public relations -- Marketing services -- Publishers -- Advertising agencies


Advertising Publicity Sales promotion

LOCATIONCALL#STATUS
Communication Arts Library659.1 H326P 1988CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram