Practical advertising and publicity : effective pronotion of products and services to industry and commerce / Norman A. Hart
Imprint
London : McGraw-Hill, 1988
Edition
4th ed
Descript
xiv, 245 p.; 24 cm
CONTENT
Strategies -- Planning and budgeting -- Press advertising -- Direct mail -- Exhibitions -- Literature -- Photography -- Films -- Editorial publicity -- Television advertising -- Media research -- Campaign evaluation -- Public relations -- Marketing services -- Publishers -- Advertising agencies