The new media : communication research, and technology / Ronald E. Rice
Imprint
Beverly Hills, London : Sage, 1984
Edition
1st ed
Descript
352 p
CONTENT
New media technology and research: Development of new media research -- New media technology: growth and integration -- Theories old and new: the study of new media -- New methods and data for the study of new media -- Individual and group communication: Rival theories of electronic newsreading -- Mediated group communication -- Organizational communication: Reinvention in the innovation process -- New organizational media and productivity -- Organizational media and productivity -- Communicating within institutions and environments: Libraries as communicators of information -- Computers in the lives of our children -- Competitive displacement in the communication industries