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TitleSuccessful telemarketing : opportunities and techniques for in creasing sales and profits
Author Bob Stone, John Wyman
Imprint Lincolnwood Illinois : NTC Business Books, 1986
Edition 1st ed
Descript xii, 236 p. : ill


The scope of telemarketing -- The GE answer center -- The AT&T national sales center -- Telemarketing in the advertising process -- Telemarketing in the sales promotion process -- Telemarketing in the selling process -- Telemarketing in the fundraising process -- Developing and maintaining a database -- How to do market research via telephone -- The mathematics of telemarketing -- Telemarketing in the training process -- Making the in-house/service organization decision

Marketing Telemarketing Television advertising

Communication Arts Library658.8 S877S 1986CHECK SHELVES
Chula Business School Library658.8 S877S 1986CHECK SHELVES
Chula Business School Library658.8 S877SCHECK SHELVES

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