Annual Member
| Author | Stone, Bob, 1918-2007 |
|---|---|
| Title | Successful telemarketing : opportunities and techniques for in creasing sales and profits / Bob Stone, John Wyman |
| Imprint | Lincolnwood Illinois : NTC Business Books, 1986 |
| Edition | 1st ed |
| Descript | xii, 236 p. : ill |
The scope of telemarketing -- The GE answer center -- The AT&T national sales center -- Telemarketing in the advertising process -- Telemarketing in the sales promotion process -- Telemarketing in the selling process -- Telemarketing in the fundraising process -- Developing and maintaining a database -- How to do market research via telephone -- The mathematics of telemarketing -- Telemarketing in the training process -- Making the in-house/service organization decision
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 658.8 S877S 1986 | CHECK SHELVES |
| Chula Business School Library | 658.8 S877S 1986 | CHECK SHELVES |
| Chula Business School Library | 658.8 S877S | CHECK SHELVES |
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