Author | Russell, J. Thomas |
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Title | Kleppner's advertising procedure / J. Thomas Russell, Glenn Verrill, W. Ronald Lane |
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Imprint |
Englewood Cliffs, N.J. : Prentice-Hall, 1988 |
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Edition |
10th ed |
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Descript |
xv, 686 p. : ill. (some col.) ; 27 cm |
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CONTENT
Place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising
SUBJECT
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Advertising
LOCATION | CALL# | STATUS |
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Chula Business School Library | 659.1 R964K 1988 |
CHECK SHELVES
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Chula Business School Library | 659.1 R964K |
CHECK SHELVES
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Chula Business School Library | 659.1 R964K 1988 |
CHECK SHELVES
|
Central Library (4th Floor) | 659.1 R964K 1988 |
CHECK SHELVES
|
Chula Business School Library | 659.1 R964K |
CHECK SHELVES
|