Kleppner's advertising procedure

Title	Kleppner's advertising procedure
Author	J. Thomas Russell, Glenn Verrill, W. Ronald Lane
Imprint	Englewood Cliffs, N.J. : Prentice-Hall, 1988
Edition	10th ed
Descript	xv, 686 p. : ill. (some col.) ; 27 cm

CONTENT

Place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising

Advertising

LOCATION	CALL#	STATUS
Chula Business School Library	659.1 R964K 1988	CHECK SHELVES
Chula Business School Library	659.1 R964K	CHECK SHELVES
Chula Business School Library	659.1 R964K 1988	CHECK SHELVES
Central Library (4th Floor)	659.1 R964K 1988	CHECK SHELVES
Chula Business School Library	659.1 R964K	CHECK SHELVES

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