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TitleKleppner's advertising procedure
Author J. Thomas Russell, Glenn Verrill, W. Ronald Lane
Imprint Englewood Cliffs, N.J. : Prentice-Hall, 1988
Edition 10th ed
Descript xv, 686 p. : ill. (some col.) ; 27 cm

CONTENT

Place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising


Advertising

LOCATIONCALL#STATUS
Chula Business School Library659.1 R964K 1988CHECK SHELVES
Chula Business School Library659.1 R964KCHECK SHELVES
Chula Business School Library659.1 R964K 1988CHECK SHELVES
Central Library (4th Floor)659.1 R964K 1988CHECK SHELVES
Chula Business School Library659.1 R964KCHECK SHELVES

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