Author | Weilbacher, William M |
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Title | Choosing an advertising agency / William M. Weilbacher |
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Imprint |
Ilinois : NTC National Textbook Company, 1983 |
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Edition |
1st ed |
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Descript |
x, 170 p.; 23 cm |
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CONTENT
When to find an agency: Do you really need an advertising agency -- Should you change your advertising agency -- The advertising agency search: Beginning to look for an advertising agency -- The long list of advertising agencies -- Making contact with prospective advertising agencies -- Developing the short list of advertising agencies -- The formal agency presentation -- Selecting the advertising agency -- Starting the new agency relationship: Agency compensation -- The agency contract -- First steps in the new agency relationship
SUBJECT
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Advertising agencies
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.1 Ww422C 1983 |
CHECK SHELVES
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