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TitleChoosing an advertising agency
Author William M. Weilbacher
Imprint Ilinois : NTC National Textbook Company, 1983
Edition 1st ed
Descript x, 170 p.; 23 cm


When to find an agency: Do you really need an advertising agency -- Should you change your advertising agency -- The advertising agency search: Beginning to look for an advertising agency -- The long list of advertising agencies -- Making contact with prospective advertising agencies -- Developing the short list of advertising agencies -- The formal agency presentation -- Selecting the advertising agency -- Starting the new agency relationship: Agency compensation -- The agency contract -- First steps in the new agency relationship

Advertising agencies

Communication Arts Library659.1 Ww422C 1983CHECK SHELVES

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