TitleStrategic marketing for nonprofit organizations : cases and readings / [edited by] Philip Kotler, O.C. Ferrell, Charles Lamb
Imprint Englewood Cliffs, N.J. : Prentice-Hall, 1987
Edition 3rd ed
Descript x, 386 p. : ill. ; 24 cm

SUBJECT

  1. Nonprofit organizations -- Marketing
  2. Nonprofit organizations -- Marketing -- Case studies
  3. Marketing -- Case studies

LOCATIONCALL#STATUS
Arts Library : StackHF5415 K87S CHECK SHELVES
Communication Arts Library658.8 K87S 1987 CHECK SHELVES