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AuthorDeFleur, Melvin L
TitleUnderstanding mass communication / by Melvin L. Defleur and Everette E. Dennis
Imprint Boston : Houghton Mifflin, c1981
Descript viii, 516 p. : ill. ; 24 cm


The process of mass communication -- The development of the mass media -- The media in an economic and political environment -- The print media -- The broadcast media -- The movies -- The auxiliaries -- The media's influence on individuals -- Effects of the media on society and culture -- Indirect effects of the media -- Ongoing concerns in mass communication research -- The media and the news -- Advertising and public relations -- Careers in communication

Mass media -- United States

Arts Library : StackP90 D313UCHECK SHELVES
Communication Arts Library301.161 D313U 1981CHECK SHELVES
Sasin Library301.16 D313U 1981CHECK SHELVES

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