Author | DeFleur, Melvin L |
---|---|
Title | Understanding mass communication / by Melvin L. Defleur and Everette E. Dennis |
Imprint | Boston : Houghton Mifflin, c1981 |
Descript | viii, 516 p. : ill. ; 24 cm |
The process of mass communication -- The development of the mass media -- The media in an economic and political environment -- The print media -- The broadcast media -- The movies -- The auxiliaries -- The media's influence on individuals -- Effects of the media on society and culture -- Indirect effects of the media -- Ongoing concerns in mass communication research -- The media and the news -- Advertising and public relations -- Careers in communication
LOCATION | CALL# | STATUS |
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Arts Library : Stack | P90 D313U | CHECK SHELVES |
Communication Arts Library | 301.161 D313U 1981 | CHECK SHELVES |
Sasin Library | 301.16 D313U 1981 | CHECK SHELVES |
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