The concept of attitude : Gordon W. Allport -- Theodore M. Newcomb -- Donald T. Campbell -- Joseph B. Cooper and James L. McGaugh -- Solomon E. Asch -- Research in attitudes : Focus on content : Hilde T. Himmelweit, A.N. Oppenheim and Pamela Vince -- R. Lynn and I.E. Gordon -- Charles C. Moskos and Wendell Bell -- Bruno Bettelheim and Morris Janowitz -- Marie Jahoda, Paul F. Lazarsfeld, and Hans Zeisel -- Michael Argyle -- Focus on origins : Nevitt Sanford -- Leonard Bloom -- Mervin B. Freedman -- Focus on change : Carl I. Horvland, Irving L. Janis, and Harold H. Kelley -- Herbert C. Kelman -- William J. McGuire -- Alberta E. Siegel and Sidney Siegel -- Robert J. Lifton -- Focus on behaviour : Melvin L. DeFleur and Frank R. Westie -- Irving L. Janis and Bert T. King -- Raymond L. Gordon -- Theory and method : Attitude theory : Robert B. Zajonc -- Irving Sarnoff -- Attitue methodology : Carl I. Hovland -- Claire Selltiz, Marie Jahoda, Marton Deutsch and Stuart W. Cook -- Stuart W. Cook and Claire Selltiz

1. Attitude (Psychology)