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AuthorHeighton, Elizabeth J
TitleAdvertising in the broadcast media / Elizabeth J. Heighton, Don R. Cunningham
Imprint Belmont, Calif. : Wadsworth Pub. Co., [c1976]
Descript 349 p. : ill., tables ; 19x26 cm

Broadcast advertising Advertising -- Research Advertising media planning Advertising -- Social aspects

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Central Library (4th Floor)659.14 H465ACHECK SHELVES

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