AuthorHeighton, Elizabeth J
TitleAdvertising in the broadcast media / Elizabeth J. Heighton, Don R. Cunningham
Imprint Belmont, Calif. : Wadsworth Pub. Co., [c1976]
Descript 349 p. : ill., tables ; 19x26 cm

SUBJECT

  1. Broadcast advertising
  2. Advertising -- Research
  3. Advertising media planning
  4. Advertising -- Social aspects

LOCATIONCALL#STATUS
Central Library (4th Floor)659.14 H465A CHECK SHELVES