AuthorSissors, Jack Zanville, 1919-
TitleAdvertising media planning / [by] Jack Z. Sissors [and] E. Reynold Petray
Imprint Chicago : Crain Books, [c1976]
Descript ix, 341 p. : ill

SUBJECT

  1. Advertising
  2. Mass media -- Planning

LOCATIONCALL#STATUS
Central Library (4th Floor)659.14 S623A CHECK SHELVES