Author | Caples, John |
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Title | Tested advertising methods / J. Caples |
Imprint | Englewood Cliffs, N.J. : Prentice-Hall, [1982, c1974] |
Edition | 4th ed., rev. and enl |
Descript | 318 p. : ill. ; 24 cm |
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 659.132 C244T | CHECK SHELVES |