AuthorCaples, John
TitleTested advertising methods / J. Caples
Imprint Englewood Cliffs, N.J. : Prentice-Hall, [1982, c1974]
Edition 4th ed., rev. and enl
Descript 318 p. : ill. ; 24 cm

SUBJECT

  1. Advertising

LOCATIONCALL#STATUS
Central Library (4th Floor)659.132 C244T CHECK SHELVES