| Author | Caples, John |
|---|---|
| Title | Tested advertising methods / J. Caples |
| Imprint | Englewood Cliffs, N.J. : Prentice-Hall, [1982, c1974] |
| Edition | 4th ed., rev. and enl |
| Descript | 318 p. : ill. ; 24 cm |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 659.132 C244T | CHECK SHELVES |