Author | Martineau, Pierre |
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Title | Motivation in advertising : motives that make people buy / P. Martineau |
Imprint | New York : McGraw-Hill, [1971] |
Descript | xi, 210 p. : ill. ; 21 cm |
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 659.10115 M385M | CHECK SHELVES |