TitleInformation processing research in advertising / edited by Richard Jackson Harris
Imprint Hillsdale, N.J. : L. Erlbaum Associates, 1983
Descript xi, 322 p. : ill. ; 24 cm

SUBJECT

  1. Advertising -- Psychological aspects
  2. Human information processing
  3. Advertising
  4. Fraudulent

LOCATIONCALL#STATUS
Central Library (4th Floor)659.1 I61 CHECK SHELVES