AuthorFerguson, James Milton
TitleAdvertising and competition : theory, measurement, fact / [by] James M. Ferguson
Imprint Cambridge, Mass. : Ballinger Pub. Co., [1974]
Descript xiii, 190 p. ; 24 cm

Advertising Competition Advertising -- Rate of return

LOCATIONCALL#STATUS
Central Library (4th Floor)659.1 F352ACHECK SHELVES