Author | Ferguson, James Milton |
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Title | Advertising and competition : theory, measurement, fact / [by] James M. Ferguson |
Imprint | Cambridge, Mass. : Ballinger Pub. Co., [1974] |
Descript | xiii, 190 p. ; 24 cm |
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 659.1 F352A | CHECK SHELVES |