Advertising principles and practice / W.B. Dygert ; revised by Walter A. Gaw. Editors, Herbert Arkin, Raymond R. Colton

Author	Dygert, Warren Benson
Title	Advertising principles and practice / W.B. Dygert ; revised by Walter A. Gaw. Editors, Herbert Arkin, Raymond R. Colton
Imprint	Ames : Littlefield, Adams, 1949
Descript	202 p. : ill

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