AuthorDunn, Samuel Watson, 1918-
TitleInternational handbook of advertising / S.W. Dunn
Imprint New York : McGraw-Hill, 1964
Descript 788 p. : ill., map

SUMMARY

A compilation of articles on international advertising organization and procedures, with a major section covering every important market in the world


SUBJECT

  1. Advertising

LOCATIONCALL#STATUS
Central Library : Reference Collection at Stack (Contact Staff)659.1 D923I LIB USE ONLY