AuthorDirksen, Charles J
TitleAdvertising principles and problems / [by] Charles J. Dirksen [and] Arthur Kroeger
Imprint Homewood, Ill. : Irwin, 1973
Edition 4th ed
Descript xiii, 655 p. : ill. ; 24 cm

SUBJECT

  1. Advertising
  2. Advertising -- Techniques

LOCATIONCALL#STATUS
Central Library (4th Floor)659.1 D599A CHECK SHELVES
Veterinary Science LibraryHF5500 .D57A 1973 CHECK SHELVES