AuthorBoyd, Harper W
TitlePromotion : a behavioral view / [by] Harper W. Boyd, Jr. [and] Sidney J. Levy
Imprint Englewood Cliffs, N.J. : Prentice-Hall, [1967]
Descript viii, 115 p. : ill. ; 23 cm

SUBJECT

  1. Advertising
  2. Sales promotion
  3. Communication
  4. Salesmen and salesmanship

LOCATIONCALL#STATUS
Central Library (4th Floor)659.1 B789P CHECK SHELVES
Central Library (4th Floor)659.1 B789P CHECK SHELVES