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AuthorOgilvy, David, 1911-1999
TitleOgilvy on advertising / David Ogilvy
Imprint New York : Crown Pub., [c1983]
Descript 224 p. : ill


How to produce advertising that sells -- Jobs in advertising -- How to run an advertising agency -- How to get clients -- Open letter to a client in search of an agency -- How to make TV commercials that sell -- Advertising corporations -- How to advertise foreign travel -- The secrets of success in business-to-business advertising -- Direct mail -- Advertising for good causes -- Competing with procter & gamble


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