Annual Member
| Author | Ogilvy, David, 1911-1999 |
|---|---|
| Title | Ogilvy on advertising / David Ogilvy |
| Imprint | New York : Crown Pub., [c1983] |
| Descript | 224 p. : ill |
How to produce advertising that sells -- Jobs in advertising -- How to run an advertising agency -- How to get clients -- Open letter to a client in search of an agency -- How to make TV commercials that sell -- Advertising corporations -- How to advertise foreign travel -- The secrets of success in business-to-business advertising -- Direct mail -- Advertising for good causes -- Competing with procter & gamble
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 659.1 O34O | CHECK SHELVES |
| Communication Arts Library | 659.1 O34O 1983 | CHECK SHELVES |
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 