AuthorAaker, David A
TitleAdvertising management, practical perspectives / D.A. Aaker
Imprint Englewood Cliffs, N.J. : Prentice-Hall, [c1975]
Descript xiv, 399 p. : ill

SUBJECT

  1. Advertising management
  2. Advertising -- Management

LOCATIONCALL#STATUS
Central Library (4th Floor)658.916591 A111A CHECK SHELVES
Sasin Library658.91 A244 1975 CHECK SHELVES