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TitleBig business blunders : mistakes in multinational marketing
Author David A. Ricks
Imprint Homewood, Ill. : Jones-Irwin, c1983
Descript x, 158 p. : ill., charts

CONTENT

Introduction -- Adaptation -- Names -- Promotion -- Translation -- Strategy -- Market research -- Epilogue -- Notes -- Bibliography


Export marketing International business enterprises Marketing -- Errors

LOCATIONCALL#STATUS
Central Library (4th Floor)658.848 R539BCHECK SHELVES
Central Library (4th Floor)658.848 R539BCHECK SHELVES
Sasin Library658.8 R539B 1983CHECK SHELVES
Chula Business School Library658.8 R539BCHECK SHELVES

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