| Author | Ricks, David A |
|---|---|
| Title | Big business blunders : mistakes in multinational marketing / David A. Ricks |
| Imprint | Homewood, Ill. : Jones-Irwin, c1983 |
| Descript | x, 158 p. : ill., charts |
Introduction -- Adaptation -- Names -- Promotion -- Translation -- Strategy -- Market research -- Epilogue -- Notes -- Bibliography
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.848 R539B | CHECK SHELVES |
| Central Library (4th Floor) | 658.848 R539B | CHECK SHELVES |
| Sasin Library | 658.8 R539B 1983 | CHECK SHELVES |
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