Author | Ricks, David A |
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Title | Big business blunders : mistakes in multinational marketing / David A. Ricks |
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Imprint |
Homewood, Ill. : Jones-Irwin, c1983 |
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Descript |
x, 158 p. : ill., charts |
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CONTENT
Introduction -- Adaptation -- Names -- Promotion -- Translation -- Strategy -- Market research -- Epilogue -- Notes -- Bibliography
SUBJECT
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Export marketing
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International business enterprises
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Marketing -- Errors
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.848 R539B |
CHECK SHELVES
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Central Library (4th Floor) | 658.848 R539B |
CHECK SHELVES
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Sasin Library | 658.8 R539B 1983 |
CHECK SHELVES
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