AuthorRicks, David A
TitleBig business blunders : mistakes in multinational marketing / David A. Ricks
Imprint Homewood, Ill. : Jones-Irwin, c1983
Descript x, 158 p. : ill., charts

CONTENT

Introduction -- Adaptation -- Names -- Promotion -- Translation -- Strategy -- Market research -- Epilogue -- Notes -- Bibliography


SUBJECT

  1. Export marketing
  2. International business enterprises
  3. Marketing -- Errors

LOCATIONCALL#STATUS
Central Library (4th Floor)658.848 R539B CHECK SHELVES
Central Library (4th Floor)658.848 R539B CHECK SHELVES
Sasin Library658.8 R539B 1983 CHECK SHELVES