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AuthorRicks, David A
TitleBig business blunders : mistakes in multinational marketing / David A. Ricks
Imprint Homewood, Ill. : Jones-Irwin, c1983
Descript x, 158 p. : ill., charts


Introduction -- Adaptation -- Names -- Promotion -- Translation -- Strategy -- Market research -- Epilogue -- Notes -- Bibliography

Export marketing International business enterprises Marketing -- Errors

Central Library (4th Floor)658.848 R539BCHECK SHELVES
Central Library (4th Floor)658.848 R539BCHECK SHELVES
Sasin Library658.8 R539B 1983CHECK SHELVES

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