Big business blunders : mistakes in multinational marketing / David A. Ricks

Author	Ricks, David A
Title	Big business blunders : mistakes in multinational marketing / David A. Ricks
Imprint	Homewood, Ill. : Jones-Irwin, c1983
Descript	x, 158 p. : ill., charts

CONTENT

Introduction -- Adaptation -- Names -- Promotion -- Translation -- Strategy -- Market research -- Epilogue -- Notes -- Bibliography

Export marketing International business enterprises Marketing -- Errors

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658.848 R539B	CHECK SHELVES
Central Library (4th Floor)	658.848 R539B	CHECK SHELVES
Sasin Library	658.8 R539B 1983	CHECK SHELVES
Chula Business School Library	658.8 R539B	CHECK SHELVES