Author | Ricks, David A |
---|---|
Title | Big business blunders : mistakes in multinational marketing / David A. Ricks |
Imprint | Homewood, Ill. : Jones-Irwin, c1983 |
Descript | x, 158 p. : ill., charts |
Introduction -- Adaptation -- Names -- Promotion -- Translation -- Strategy -- Market research -- Epilogue -- Notes -- Bibliography
LOCATION | CALL# | STATUS |
---|---|---|
Central Library (4th Floor) | 658.848 R539B | CHECK SHELVES |
Central Library (4th Floor) | 658.848 R539B | CHECK SHELVES |
Sasin Library | 658.8 R539B 1983 | CHECK SHELVES |
Chula Business School Library | 658.8 R539B | CHECK SHELVES |
Chulalinet's Book Delivery Request