AuthorAssael, Henry
TitleConsumer behavior and marketing action / Henry Assael
Imprint Boston, Mass. : Kent, [c1984]
Edition 2nd ed
Descript xx, 695 p. : ill., charts, tables

Consumers Motivation research (Marketing)

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8342 A844CDUE 05-07-21
Sasin Library658.834 A844C 1984CHECK SHELVES