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AuthorAssael, Henry
TitleConsumer behavior and marketing action / Henry Assael
Imprint Boston, Mass. : Kent, [c1984]
Edition 2nd ed
Descript xx, 695 p. : ill., charts, tables

Consumers Motivation research (Marketing)

Central Library (4th Floor)658.8342 A844CCHECK SHELVES
Sasin Library658.834 A844C 1984CHECK SHELVES

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