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AuthorLoudon, David L
TitleConsumer behavior : concepts and applications / D.L. Loudon, A.J. Della Bitta
Imprint New York : McGraw-Hill Book, [c1979]
Descript xi, 545 p. : ill., charts, maps

Consumers Consumers -- Case studies

LOCATIONCALL#STATUS
Central Library (4th Floor)658.834 L886CCHECK SHELVES
Chula Business School Library658.834 L886CCHECK SHELVES

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