Author | Jacoby, Jacob |
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Title | Brand loyalty : measurement and management / [by] J. Jacoby [and] R.W. Chestnut |
Imprint | New York : Wiley, [c1978] |
Descript | xiv, 157 p. : charts, diagrs., tables |
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.834 J17B | CHECK SHELVES |