AuthorJacoby, Jacob
TitleBrand loyalty : measurement and management / [by] J. Jacoby [and] R.W. Chestnut
Imprint New York : Wiley, [c1978]
Descript xiv, 157 p. : charts, diagrs., tables

SUBJECT

  1. Trade-marks

LOCATIONCALL#STATUS
Central Library (4th Floor)658.834 J17B CHECK SHELVES