AuthorNicosia, Francesco M
TitleBehavioral models for market analysis : foundations for marketing action / [by] F.M. Nicosia [and] Y. Wind
Imprint Hinsdale, Ill. : Dryden Press, [c1977]
Descript 194 p. : ill

SUBJECT

  1. Marketing research
  2. Marketing -- Surveys
  3. Marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)658.83 N661B CHECK SHELVES