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AuthorBoyd, Harper W
TitleMarketing research : text and cases / [by] H.W. Boyd, R. Westfall [and] S.F. Stasch
Imprint Homewood, Ill. : Irwin, 1977
Edition 4th ed
Descript xii, 692 p. : diagrs., tables

Marking research

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Central Library (4th Floor)658.83 B789MaCHECK SHELVES

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