| Author | Boyd, Harper W |
|---|---|
| Title | Marketing research : text and cases / [by] H.W. Boyd, R. Westfall [and] S.F. Stasch |
| Imprint | Homewood, Ill. : Irwin, 1977 |
| Edition | 4th ed |
| Descript | xii, 692 p. : diagrs., tables |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.83 B789Ma | CHECK SHELVES |