AuthorBoyd, Harper W
TitleMarketing research : text and cases / [by] H.W. Boyd, R. Westfall [and] S.F. Stasch
Imprint Homewood, Ill. : Irwin, 1977
Edition 4th ed
Descript xii, 692 p. : diagrs., tables

SUBJECT

  1. Marking research

LOCATIONCALL#STATUS
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