AuthorWeitz, Barton A
TitleStrategic marketing : planning, implementation, and control / Barton A. Weitz [ed.], Robin Wensley [ed.]
Imprint Boston, Mass. : Kent, [c1984]
Descript x, 500 p. : ill., charts ; 25 cm

Marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)658.802 W436SCHECK SHELVES
Sasin Library658.802 S898 1984CHECK SHELVES