AuthorCorey, E. Raymond
TitleProblems in marketing / E. Raymond Corey, Christopher H. Lovelock [and] Scott Ward
Imprint New York : McGraw-Hill, [c1985]
Edition 6th ed
Descript xviii, 810 p. : ill., charts

CONTENT

The marketing process -- Market selection and product planning -- Marketing systems -- Communications strategy -- Marketing researc -- Pricing strategy -- Marketing organization


Marketing -- Case studies Marketing management -- Case studies

LOCATIONCALL#STATUS
Central Library (4th Floor)658.800722 C797PCHECK SHELVES
Sasin Library658.8 C797P 1981CHECK SHELVES