Annual Member
| Author | Corey, E. Raymond |
|---|---|
| Title | Problems in marketing / E. Raymond Corey, Christopher H. Lovelock [and] Scott Ward |
| Imprint | New York : McGraw-Hill, [c1985] |
| Edition | 6th ed |
| Descript | xviii, 810 p. : ill., charts |
The marketing process -- Market selection and product planning -- Marketing systems -- Communications strategy -- Marketing researc -- Pricing strategy -- Marketing organization
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.800722 C797P | CHECK SHELVES |
| Sasin Library | 658.8 C797P 1981 | CHECK SHELVES |
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