Author | Corey, E. Raymond |
---|---|
Title | Problems in marketing / E. Raymond Corey, Christopher H. Lovelock [and] Scott Ward |
Imprint | New York : McGraw-Hill, [c1985] |
Edition | 6th ed |
Descript | xviii, 810 p. : ill., charts |
The marketing process -- Market selection and product planning -- Marketing systems -- Communications strategy -- Marketing researc -- Pricing strategy -- Marketing organization
LOCATION | CALL# | STATUS |
---|---|---|
Central Library (4th Floor) | 658.800722 C797P | CHECK SHELVES |
Chula Business School Library | 658.8 P962 | CHECK SHELVES |
Chula Business School Library | 658.800722 C797P | CHECK SHELVES |
Sasin Library | 658.8 C797P 1981 | CHECK SHELVES |
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