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AuthorCorey, E. Raymond
TitleProblems in marketing / E. Raymond Corey, Christopher H. Lovelock [and] Scott Ward
Imprint New York : McGraw-Hill, [c1985]
Edition 6th ed
Descript xviii, 810 p. : ill., charts


The marketing process -- Market selection and product planning -- Marketing systems -- Communications strategy -- Marketing researc -- Pricing strategy -- Marketing organization

Marketing -- Case studies Marketing management -- Case studies

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