Problems in marketing / E. Raymond Corey, Christopher H. Lovelock [and] Scott Ward

Author	Corey, E. Raymond
Title	Problems in marketing / E. Raymond Corey, Christopher H. Lovelock [and] Scott Ward
Imprint	New York : McGraw-Hill, [c1985]
Edition	6th ed
Descript	xviii, 810 p. : ill., charts

CONTENT

The marketing process -- Market selection and product planning -- Marketing systems -- Communications strategy -- Marketing researc -- Pricing strategy -- Marketing organization

Marketing -- Case studies Marketing management -- Case studies

LOCATION	CALL#	STATUS
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