Author | Corey, E. Raymond |
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Title | Problems in marketing / E. Raymond Corey, Christopher H. Lovelock [and] Scott Ward |
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Imprint |
New York : McGraw-Hill, [c1985] |
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Edition |
6th ed |
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Descript |
xviii, 810 p. : ill., charts |
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CONTENT
The marketing process -- Market selection and product planning -- Marketing systems -- Communications strategy -- Marketing researc -- Pricing strategy -- Marketing organization
SUBJECT
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Marketing -- Case studies
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Marketing management -- Case studies
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.800722 C797P |
CHECK SHELVES
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Sasin Library | 658.8 C797P 1981 |
CHECK SHELVES
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