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TitleMarketing a new product : its planning, development, and control
Author [by] R.D. Hisrich [and] M.P. Peters
Imprint Menlo Park, Calif. : Benjamin/Cummings, [c1978]
Descript 358 p. : charts, tables

Marketing New products

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Central Library (4th Floor)658.8 H673MCHECK SHELVES

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