Annual Member
| Author | Hisrich, Robert D |
|---|---|
| Title | Marketing a new product : its planning, development, and control / [by] R.D. Hisrich [and] M.P. Peters |
| Imprint | Menlo Park, Calif. : Benjamin/Cummings, [c1978] |
| Descript | 358 p. : charts, tables |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.8 H673M | CHECK SHELVES |
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