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TitleChanging marketing strategies in a new economy / ed. by J. Backman and J. Czepiel, with a foreword by Harold S. Geneen
Imprint Indianapolis : Bobbs-Merrill, [c1977]
Descript x, 144 p. : ill., charts, tables

Marketing -- Addresses essays lectures

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 C454CHECK SHELVES

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