AuthorMcCarthy, E. Jerome
TitleEssentials of marketing / E. Jerome McCarthy, wity the assistance of Andrew A. Brogowicz
Imprint Homewood, Ill. : Irwin, 1982
Edition Rev. ed
Descript xvii, 540 p. : ill., charts, tables

Marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 M116ECHECK SHELVES