Author | McCarthy, E. Jerome |
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Title | Essentials of marketing / E. Jerome McCarthy, wity the assistance of Andrew A. Brogowicz |
Imprint | Homewood, Ill. : Irwin, 1982 |
Edition | Rev. ed |
Descript | xvii, 540 p. : ill., charts, tables |
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.8 M116E | CHECK SHELVES |