AuthorKerin, Roger A
TitleStrategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
Imprint Boston : Allyn and Bacon, [c1987]
Edition 4th ed
Descript xv, 735 p. : ill. ; 24 cm

Marketing -- Decision making Marketing -- Management

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 K39SCHECK SHELVES
Central Library (4th Floor)658.8 K39S 1987CHECK SHELVES