AuthorCateora, Philip R
TitleInternational marketing / [by] Philip R. Cateora and John M. Hess
Imprint Homewood, Ill. : R.D. Irwin, 1975
Edition 3rd ed
Descript xv, 761 p. : diagrs

SUBJECT

  1. Export marketing
  2. International business enterprises

LOCATIONCALL#STATUS
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