AuthorLoudon, David L
TitleConsumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
Imprint New York : McGraw-Hill, c1993
Edition 4th ed
Descript xxiii, 788 p. : ill. (some col.) ; 27 cm

SUBJECT

  1. Consumer behavior
  2. Consumer behavior -- Case studies -- United States

LOCATIONCALL#STATUS
Central Library (4th Floor)658.834 L886C 1993 CHECK SHELVES
Sasin Library658.834 L886C 1993 CHECK SHELVES
Communication Arts Library658.834 L886C 1993 CHECK SHELVES
Communication Arts Library658.834 L886C 1993 CHECK SHELVES
Chula Business School Library658.834 L886C 1993 CHECK SHELVES
Chula Business School Library658.834 L886C 1993 CHECK SHELVES
Chula Business School Library658.834 L886C 1993 CHECK SHELVES